Your fans will be able to take part in the Levitating music video
Imagine your favourite artist challenging you to work alongside her on her next album. If the artist you are thinking of is Dua Lipa, you can stop imagining because she will make the dream of some of her fans come true.
The explosive mix created by Dua Lipa and the popular social network TikTok has resulted in a great marketing campaign that has brought one of the most internationally known singers of recent times closer to her fans. This summer, the young Londoner launched the #DuaVideo challenge to select from among her millions of followers actors, as well as technical and artistic personnel. Those who have sent a video by August 30 and have managed to catch the artist’s attention will take part in the next clip for ‘Levitating’ from her album 'Club Future Nostalgia'.
I want my loves to be a part of my official video for Levitating. Check out the #DuaVideo challenge on TikTok to find out how💖 (T&Cs apply: https://t.co/okJFpjcq6k) pic.twitter.com/h87o6yR8qh
— DUA LIPA (@DUALIPA) August 25, 2020
At the end of September, the singer and songwriter wrote on her Instagram account “Go to TikTok for the countdown to Levitating”.
The message was accompanied by a video that introduced us to a new world: an elevator that takes us to an intergalactic dance floor where the diva awaits. “Don’t be afraid, go towards the light,” Dua tells her followers as a guide on what they should do once the full music video arrives, which we hope will be very soon.
